"Sneed pulls back the veil on the most important—and least talked about—aspect of sports: the mind."
Kate Fagan, ESPNW columnist + NYT bestselling author of WHAT MADE MADDY RUN
"Whether you're a sports freak or a student of neuroscience, this ... is a goddamned jewel."
Peter Richmond, NYT bestselling author of BADASSES
"A thrilling manifesto ... Sneed is such an engaging tour guide to a world I knew very little about."
Don Van Natta, Pulitzer-winning investigative journalist at ESPN + NYT bestselling author of OFF THE TEE + HER WAY + WONDER GIRL
"If the brain is the new Wild West of performance ... Sneed is our tireless and thoughtful cowboy guide."
Lars Anderson, NYT bestselling author of THE MANNINGS + THE STORM AND THE TIDE
"A deep dive into the cranial lobes of elite athletes ... You'll marvel at what he uncovers."
Jeff Pearlman, NYT bestselling author of GUNSLINGER + SHOWTIME + SWEETNESS
Writer-at-large: B/R Mag at Bleacher Report
2017 Livingston Award finalist
Prior: OUTSIDE, ESPN, GQ, etc.