Intro

I'm Brandon Sneed. I wrote the book The Edge of Legend, I'm a journalist for GQ, ESPN The Magazine, and ESPN.com, and I edit HeyGoodCall.com

I live for great stories—finding them, telling them, living them. This is a running log of all that. It's a great life. (Read this, my short take on why stories are all that matter.) 

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Wednesday
Oct052011

HeyGoodCall.com

The three or four of you who check back here regularly have probably noticed, Hey, Sneed's not posting very much anymore. Been what, three weeks? Man, I suck. Sorry about that. 

Thing is, I'm actually busier as ever with writing-random-crap-for-free-on-the-Internet. I'm just doing it all over at HeyGoodCall.com, the sports philanthropy website I launched at the beginning of September. So it would be awesome if you headed over there and checked it out. You can also keep up with HGC updates on Facebook and Twitter, where we'll post exclusive content like links to sports philanthropy events all over the world, including ones we don't cover specifically at HeyGoodCall.com. 

Why do this? Great question. 

I've been drawn toward humanitarian journalism ever since I started writing random posts here and there for HalogenTV.com, a really cool website for a really cool television network that's all about "Be the Change." Doing research for them showed me that there is a ton of great news out there in the world. Especially in the sports world. 

I also realized that while there are numerous websites dedicated to covering philanthropy, there are none (that I could find, anyway, and I wore Google out) focused on sports. And sports are notorious for being considered frivolous and wrought with unsavory, unintelligent, selfish beings. 

I know none of them are perfect, but look at all the foundations athletes start up. Yes, it's almost a requirement these days, especially for the superstars, mostly for public relations reasons. I get that. But I still want to celebrate it, because look at how much good they're doing for everyday people. Basketball players are holding charity games everywhere as an excuse to play ball. Attaching it to a good cause makes people like that they're doing it. I don't know how much they actually care about the causes; I don't know, in other words, if they care more about their brand image than the cause they're attaching themselves to. 

But those causes still get thousands and thousands of dollars and publicity, and anytime a good cause gets that kind of help, it's a good thing. 

I first thought of the website idea in March 2011 and finally took form in September after months of planning, research, and interviewing to learn the best execution possible. My wife, Katie, came up with the name "GoodCall," and since some jokers are trying to sell GoodCall.com and GoodCall.net for $159,000, we had to make up a different name. I threw the "Hey" on the front there because it sounded fun, and it stuck with us, and so there it is. 

Basically, HeyGoodCall.com is there to fuel a fun conversation about sports based around a showcase of sports people trying to make the world better. 

In essence, GoodCall covers things that make us say, “Dude, good call.” See what we did there?

So, yeah. Go check it out. Like us on Facebook and follow us on Twitter. And please, spread the word. I know that focusing on the positive isn't the most sound business plan for a journalist. That stuff just doesn't sell. But I believe there's a market for this, because I believe people want to know the good that's out there. So help us make that real. 

Thank you.

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