Brackets With Benefits took the annual March bracket madness and turned it into something to raise money for people trying to do good in the world.
It was put on by Citizen Effect, a Washington, DC-based entrepreneurial nonprofit that gives citizens the resources they need to do some philanthropic project of their choice.
It worked about how most bracket pools worked: Participants donated $10, filled out a bracket, and then moaned and groaned as VCU and Butler wrecked everything. Winners also received prizes like iPads, Flip HD cameras, and TOMS Shoes gift packs. All donations went to funding Citizen Effect projects.
Nearly 1,000 people competed and raised $10,000.
For mroe about Citizen Effect, click here.