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I'm Brandon Sneed. This is my blog. It's basically an online notebook where I highlight good writing, storytelling, journalism and other acts of creativity, and explore how such things are made. 

I'm an author and journalist who writes about people, sports, science, nature, and more. I love learning, adventures, life, and stories. I've covered everything from a guy who played Division I basketball while battling cancer ... to golf courses that eat golfers ... to turkey vultures invading a town. You can read all those and more below. 

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Entries in ESPN The Magazine (7)

Wednesday
May082013

How To Be A Pulitzer Finalist, via Eli Saslow of The Washington Post and ESPN

Eli Saslow, a Washington Post staff writer and ESPN The Magazine contributor as well as the author of Ten Letters: The Stories Americans Tell Their President, was recently a Pulitzer Prize finalist for feature writing for his story about a struggling swimming pool salesman. Nieman Storyboard interviewed him for one of their latest Annotation Tuesday posts, which is excellent and which you should probably go read right now. They had him annotate his story in ESPN The Magazine about an athlete who conned his mom out of her house. It was a great look at how one of the best journalists working does his thing. I definitely learned from it. 

The whole thing is really good, so if you have the time, seriously, try to go read it. Below are a few highlights, which cover how Saslow approaches sports writing versus writing about politics and the economy and such, when he thinks it's right to use quotation marks, the best advice he's ever been given, and more such goodies:

[NS]: You’ve been writing about politics and the economy a good bit lately. What is it like to switch over to sports? Is a narrative a narrative?

[ES]: I started as a sports writer at The Washington Post, and then I switched to politics/economy/etc., so it is fun to occasionally write about sports again. The truth is, I think it is all pretty much the same. Good narratives are mostly about people, and what they do is pretty secondary. Athletes, politicians, anonymous people—if you can get to a level of intimacy, they are all equally good, worthy topics. I was terrified when I first switched from writing about sports to politics in 2007, but about a year in, I realized the two topics were much of the same: people who were hard to access, and who cared a lot about winning.

[NS]: What’s the best narrative advice anyone ever gave you?

[ES]: Stay until you have the story. Good narratives are all about reporting—about observation and detail, and reporting long enough to watch a story play out.

I feel pretty strongly that you can’t manufacture scene in a narrative story and pass it off as genuine observation. That’s a lie. It’s a little like narrative plagiarism.

I think sometimes holding back on information for a few beats can help build tension, especially by foreshadowing that “one of those children turned into a star.” Now, I hope, a reader is wondering: Who? Why? What happened? And they are making an investment in reading the next paragraph, and then the next.

I only use quotation marks if I have double-sourced the content. Usually, I’m lucky, and I’m writing observed narratives where I am only quoting things that I heard. But in this story I had to use some recruited dialogue. In this case, the dialogue from Rumeal was double-sourced with newspaper stories from earlier in his life, and with Helen.

Sometimes [...] a subject can be confused as to why you want so much detail, so I tell them: I’m trying to do justice to your story by writing it exactly as it was, and it is the details that make it real to people. Explaining why you want to know something gives you a little more latitude to press again and again for specifics. It can also make a subject feel like a collaborator in a small way in the reporting, and they work hard to remember and recall details. 

I tend to prefer subtlety in my writing, sometimes to a fault.

I love short, punchy sentences and paragraphs [...] they can be so good for the pacing of the story. 

 Always in reporting, I [have] to understand it fully to know which parts to include and leave out.

You hope for a transcendent quality in every story.

Tuesday
Feb072012

Stories' Stories: Chris Jones of Esquire on His Zanesville Zoo Massacre Story 'Animals,' 'The Most Dramatic Story Of The Year'


Maybe it's because I just had a Red Bull, but I'm way too excited right now. Esquire's Chris Jones stopped by the blog to give us an unreal behind-the-scenes look at his story "Animals," which comes out in the March 2012 issue of Esquire. It takes you inside last year's unbelievable Zanesville Zoo massacre, when Terry Thompson released more than 50 of his wild, exotic animals before killing himself. The story, billed by Esquire as "the most dramatic story of the year," went up on Esquire.com yesterday. It's long and it is terrifying and it is amazing. Sort of like this interview, only minus the terrifying part. I think. 

Jones fills us in on how he went about reporting and writing the piece, who he talked to and why, why he likes to drive eight hours to report a story rather than fly, what he drinks way too much of while he writes, and he tells us all about duking it out with rival writer Chris Heath of GQ, who, unbelievably, was in Zanesville at exactly the same time as Jones.

Odds are you know Chris Jones. Or at least a Chris Jones. If you're a writer, especially a journalist, you probably know this Chris Jones, the two-time National Magazine Award-winning writer-at-large for Esquire and, recently, the back-page columnist for ESPN The Magazine. I've been following Chris for years. Honestly, it was his writing that what showed me what one can do with journalism. Few writers have made an impression on me like him.

Just because I love you all so much, I've gotten my three-year-old niece, whom I am babysitting right now, rotting her brain out in front of the TV just so I can work on getting this up. (Oh relax, she's just watching Tangled. Actually, wait, nope, now she's throwing her socks at me.) 

Like with previous interviewees Tommy Tomlinson and Tom Lake, I emailed Chris a list of questions, which I like to do because, as I've said before, it lets writers do what they do best, which is write. And man, did Chris write. This thing runs a good 4,500 words. If you get a chance, give Chris a thank-you in the comments, or you can hit him up on Twitter, where he is @MySecondEmpire

And now, the interview. If you haven't read the story yet, you might want to do that first

Click to read more ...

Tuesday
Feb072012

The Grind

The last couple weeks, I've been looking for my next story idea for ESPN The Magazine. It's been a tough, frustrating stretch. 

I'm not complaining. Life is awesome. I'm just writing this to share some struggles I think lots of writers face, journalists in particular. 

Click to read more ...

Thursday
Dec082011

Why I Can't Wait For Christmas (And A Quick List of Where You Can Read My Writing)

I am so stoked about the holidays. A lot of people sort of dread them. The cliches, far as I can tell, involve dreading seeing family, dreading spending money on people you rarely see, dreading spending time around people you don't really care to see, yada de yada. Not me, man. I can't wait to see my family. This is why.

The past three years, I've been working my butt off. Been busier than Justin Bieber's bodyguards in a mall. (Ignoring, for the sake of that metaphor, the fact that no way the Biebs ever actually goes to a mall.) Writing, writing, writing, hustling for more paid work, spending days at a time in front of my computer, drinking too much coffee, typing until my hands cramp and my eyes cross. 

Spending way too little time with my friends and family. Seriously, it's like I never see them. And that sort of sucks, because most of my family is only like an hour away, and so is my best friend, and yeah, we never see each other. It's pretty lame. 

Click to read more ...

Wednesday
Oct262011

David Roth Says Cool Things About 'Nobody Walks Alone'

Many thanks to David Roth at the Wall Street Journal for a great shoutout about my recent ESPN The Magazine story, "Nobody Walks Alone."

From Roth's Tuesday column at The Daily Fix

Mike Williams was never all that famous, although he did spend much of his working life around people more famous than he – first in a supporting-garbageman role during his brief NBA career (and a longer one abroad) and then as a bodyguard for famous people who had use of an imposing 300-pounder who was nicknamed Massive Mike during his playing days. So when Williams was badly injured in carrying out his bodyguard duties, it didn’t make news.

And yet the story of Williams’ qualified, difficult, ongoing and near-miraculous recovery from apparent paralysis is a pretty great sports story. And because of what it illuminates about the bonds between teammates, about competitive and strength, and some bigger truths about human toughness, Williams’s story, as told by Brandon Sneed in ESPN the Magazine, is pretty inspiring even if you don’t know who Massive Mike Williams is.

To quote a gangsta stereotype: Word, homie. 

OK, sorry about that.

But for real, thanks David. 

You can find good ol' Dave at davidroththewriter.com

Thursday
Oct062011

The Giant in the Wheelchair III: It's Out. It's REALLY Out.

Today, I got ESPN The Magazine's 2011 Body Issue in the mail. 

My first story for them is in it. Six months and five drafts and so many thousands of words and hours from when it was assigned, my first "big" story for a national publication. 

A huge enormous gigantic amazing I-really-can't-believe-this-is-real-and-I-know-I-should-act-totally-cool-about-this-but-it's-just-way-too-amazing moment in my young writing career.

Two-and-a-half years ago I was 22 years old and graduating from college and getting married and decided to set an absolutely absurd, ridiculous goal: Land a major assignment for Sports Illustrated or ESPN The Magazine by age 24. 

The midnight I turned 24, I was on my way from the airport to my apartment, having just returned from Chicago, where I'd spent five days researching and reporting this story for ESPN The Magazine

I debated pretty hard whether or not to share that, because I'm not trying to sound be all self-pimping or whatever. But I have to share that so that what I say next means as much as I want it to mean. It only happened because of so many people not me. The whole reason I started writing this post was to thank them. So I'll do that now. 

Thank you ... 

Click to read more ...

Wednesday
Oct052011

The Giant in the Wheelchair

This week my first story comes out in ESPN The Magazine. I've been contributing fun little front-of-book features for the mag for awhile now, but this is my first "real" story. They put me on a plane and sent me to Chicago for a week and everything. It was awesome. 

The characters were those we writers dream of getting to write about.

Click to read more ...