Behind the Drive: A Story of Passion, Dreams, Demons, and Hwy 55, the World’s Next Favorite Burger Joint

 Now available on Amazon!

Coming to bookstores soon.
Read excerpts at behindthedrive.com.

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You never know what could ruin you — and what will save you. 

Hwy 55 Burgers, Shakes & Fries, formerly known as Andy’s, spent 20 years nestled quietly in North Carolina until they started franchising outside of the state in 2012. They expanded at an astonishing rate, in two years selling franchising rights for nearly 1,000 stores worldwide and becoming recognized as one of the best franchises in the United States. For founder and CEO Kenney Moore, who grew up poor and destined for a lifetime of anonymous mediocrity, it was the American Dream come true.

But along the way, mistakes and personal demons Moore thought he buried in the past caught up to him, and they threatened to destroy everything.

Behind the Drive covers Moore and Hwy 55’s fight to survive and explores the good, the bad, and the ugly of what it really means to chase the American Dream. The result is a raw, honest story perfect for our anxious, cynical time, a story that says despite our past, our fears, or our failures, although the American Dream might look different than it used to, it’s still very much alive — and, as Moore discovers, can take us as far as we dare to imagine.

 

Early Praise for Behind the Drive

“A great read! This book contains much wisdom as well as practical lessons about business as well as life. Kenney Moore is a man who loves people – and he gets the fact that the business of business is people.”

— James C. Hunter, international bestselling author of The Servant

 

“I can’t say enough about this book. Behind The Drive is a brilliant reminder of what really matters in both business and life. Kenney Moore bares his soul, flaws and failures and all, with a stark honesty that makes this one of the bravest and most refreshing books I’ve read in a long time. And on top of all that, it’s a beautifully written, simply thrilling story full of high drama, a gripping read from start to finish. This is an essential book for anybody — of any generation — who wants more out of life.”

— Pat Williams, Orlando Magic Senior Vice President and bestselling author of more than 95 books, including Coach Wooden, The Mission Is Remission, and How To Be Like Walt

 

“Kenney Moore is a rebel with a heart of gold — and with a story that our world needs right now. As you read about his excruciating battle with the banks — and with himself — to save his business, you’re not just learning from him, but you find yourself rooting for him harder and harder with every page. By the end of Behind The Drive you’re not only cheering for the man, you want to join his cause, which is clearly about much more than merely building himself an empire. Whoever you are, whatever your story, whatever your politics or your beliefs, whatever your lot in life, Behind The Drive is a must-read for anybody with a dream.”

— Kennan Burch, President and Founder of Brand Catalyst Partners

 

“‘Genuine best’ describes Kenney’s story and Kenney’s approach to life and people. I have had the pleasure to know Kenney for 15 years, personally and professionally. We have a shared passion for helping others identify and activate their American Dream. This book is a vivid example of how and why it is still alive. Kenney is truly driven to excel and inspired to pay it forward. He has lived an inspirational life, reflected perfectly in this book.”

— Samir Gupte, Senior Vice President of Human Resources at OTG Management, former Senior Vice President of Culture at Darden Restaurants

 

11 Responses
  1. […] The book I’m writing about Kenney Moore right now, Behind The Drive, is at its core the story of a poor beach bum boy just trying to live the American Dream, and a very small vision of the American Dream at that, who then goes on to achieve some pretty unbelievable things. Along the way, what he thought was the way to the American Dream ended up not being the way at all, and at 29 years old he had to basically overhaul his entire life philosophy in order to keep him and his wife and his infant son afloat, and then more hard things but also amazing things happen and ahhhhhhhh! it’s awesome and I need to shut up now before I ruin the book. […]

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