(Updated 11.8.16 with new blurbage.)

Y’all … I am excited.

You might’ve noticed in my my bio: author of Head In The Game. 

Full title: Head In The Game: The Mental Engineering of the World’s Elite Athletes. 

It’s my first book with a major publisher. (Huge thank-you to HarperCollins and Dey Street, and to my agent, Eric Lupfer, at WME.)

I’ve been working on HITG the past three years.

And it has been by far the most challenging, panic-inducing, exhilarating, fun, mind-blowing work I’ve done in my brief professional life.

But now, we have a release date – February 28, 2017.

And you can pre-order it on Amazon.

I would really appreciate you doing that.

HITG is built loosely around how I thought I would become a pro baseball player and failed miserably. In trying to figure out what went wrong – what it meant when my coach said “you just don’t have the mind for this” – I stumbled across some way more interesting stuff beyond fixing my own annoying problems.

Much more to come over the next few months.

For now, here’s the cover! And the official description! And some incredibly kind blurbs that incredibly gracious people recently sent in!


The next frontier of sports training doesn’t rest with the body, but with the mind.

For years, common wisdom has held that athletic performance is rooted in genetics and peak physical enhancement of the body. But journalist Brandon Sneed has another idea: that mental engineering — training the cognitive process of the brain — presents yet a new level of sports performance, and that athletes, despite already being at the top of the genetic pool, can actually become better.

This is a watershed idea — the conscious alteration of our brains can have drastic effects, so much so that elite athletes around the world are already seeing incredible results: stars like Steph Curry, Kerri Walsh Jennings, Russell Wilson, and dozens others are experimenting with this concept. They are hooking their brains to computers and using other cutting-edge technology that seems like stuff out of sci-fi movies to get at the root of their respective performance. What they are finding helps them is eye-opening, powerful, and, in their words, “life-changing.”

In Head in the Game, Sneed takes on a mesmerizing tour of what seems to be a new frontier in performance enhancement, from neuroscience labs at Duke, to the Super Bowl, to the mountains of Patagonia, to the Taj Mahal of virtual reality, to the jungles of Peru, and beyond. Anchoring all of this is a dynamic cast of characters, from the director of human performance at Red Bull, to the former Nike higher-up who left to start his own cognitive engineering company, to the drug addict who built sensory deprivation chambers in a fit of near-madness only to find them in high demand by the world’s best athletes, to paradigm-shattering neuroscientists who have created technology that allows athletes to look at their brains using a headset and a smartphone, and many more.

What does all of this add up to? Not only is it dramatically altering the gazillion-dollar and ever-expanding landscape of sports business, and revolutionizing how teams and owners analyze athletes — it is changing the way we think about how athletes do what they do, and what we might learn from them. Most of all, this is not going away.

In turns comical and revelatory, shocking and thrilling, thoughtful and moving, Head in the Game brings a new level of understanding to what is possible for our world’s elite athletes — and what is possible for all of us.




“This book is so much fun. Brandon Sneed is such an engaging tour guide to a world I knew very little about. Sneed calls it ‘This Stuff,’ all the tools and techniques used by elite athletes to consciously alter their brains in pursuit of peak performances. In his fascinating Head in the Game, Sneed goes on a global quest to discover how athletes are merging science and technology to maximize their mental athleticism. By introducing us to techniques like hyperplasticity and neurosignaling and tools named NuCalm and NeuroTracker, Sneed has written a thrilling manifesto that reveals the many ways we can enhance the efficiency of our brains to improve our games and our lives.”

— Don Van Natta Jr., ESPN investigative reporter, Pulitzer Prize winner and New York Times bestselling author of First Off the Tee, Her Way and Wonder Girl


“Brandon Sneed has pulled off something extraordinary: He has written a book that will make you re-think everything you thought you knew about performance. A seamless blend of brave memoir, deep science, and relentless journalism, Head in The Game is a graceful story about a revolution in sports and, ultimately, what it means to be a human being. If the brain is the new Wild West of performance training, Sneed is our thoughtful and tireless cowboy guide. A stunning work of narrative non-fiction.”

— Lars Anderson, New York Times best-selling author of seven books, including The Mannings and The Storm and The Tide


“We often look toward athletes and marvel at their 40 times, their vertices, their bench presses. But surely there has to be more to this whole thing. In Head in the Game, Brandon Sneed offers a deep dive into the cranial lobes of elite athletes. You’ll marvel at what he uncovers.”

— Jeff Pearlman, former senior writer at Sports Illustrated and New York Times bestselling author of GunslingerShowtime, Sweetness, Boys Will Be Boys


“There’s a revolution around the corner in sports that this book and Sneed’s captivating voice bring into focus in marvelous detail to illuminate what lies ahead. Head In The Game is a remarkable examination.”

— Brin-Jonathan Butler, author of The Domino Diaries (Boston Globe Best of 2015, PEN/ESPN Award for Literary Sports Writing shortlist)

Pre-order Head In The Game on Amazon.