Brandon Sneed


"Sneed pulls back the veil on one of the most important, but least talked about, aspects of sports: the mind. In an engaging, articulate, entertaining way, Sneed shows us how the very best athletes get an edge in a world in which finding an edge is nearly impossible."

Kate Fagan, NYT bestselling author of WHAT MADE MADDY RUN




Urban Meyer, The Bear Lady, and What Fear Really Is

Been meaning to do this for a while, but here’s a transcript (lightly edited) of the talk I gave to the incoming freshman class at my alma mater, Barton College. (There’s a video of the talk itself at the end of if you’d rather just skip ahead and watch that.) ...
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Where Didn’t Eric Bledsoe Not Want To Be: A B/R Mag Investigation

Eric Bledsoe was cast aside by the Suns after a cryptic tweet he says they misunderstood. Was he right? Were there more sinister forces in the universe forcing his hand?
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GSP Back

The king of the fight game walked away a UFC champ. Then his mind got to racing. But Georges St-Pierre needed to become imperfect before returning to the Octagon.
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‘I’m Not The Lone Wolf’

Originally published 09.13.2016. Re-posted to celebrate: this story was just shortlisted for the 2017 Livingston Award for National Reporting, recognizing the best work by writers and journalists under 35.  A million thanks, all over again, to Urban and Shelley for opening up.  Chasing Ambien with beer to sleep. Forty-pound weight...
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The Psychology, Neuroscience, and Pure Magic of Being Killer in the Clutch

Down three in the final seconds of Game 5 during the Western Conference semifinals, James Harden juked left and then went right, burning past Manu Ginobili and then pulling up for the open three—and he got stuffed. Ginobili’s hand came from behind him like the Angel of Death. Game over....
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The Baseball Player and His Broken Brain

  This is not a story I wanted to put into print, but leaving it out would feel dishonest.When my hunt for This Stuff began about three years ago, it was personal, and many people only opened up after they heard some of my story. It seemed to unlock an...
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A Conspiracy of Comfort: Why It’s Time to Rethink What Coaches Wear

Stan Van Gundy is running away from me. OK, not running. But he is moving quickly across the parking lot of the Quest Multisport facility in Chicago, his forehead peppered by beads of sweat, strands of his thinning salt-and-pepper hair waving in the wind. (As always, his mustache is magnificent.)...
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MLB Prospect Casey Thomas’ Gym Rat Heart, Cool West Coast Vibe Lost at Just 24

  My latest for Bleacher Report is about the day Oakland A’s rookie prospect Casey Thomas dies a few weeks ago, and about the way he lived — all at once willing to work hard, but also according to his trademark phrase: “Own your flow.” When news broke of his...
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For Love of the Game: Chasing Big League Dreams For 12 Bucks an Hour

Kyle Johnson brought his wife and their two young daughters with him to spring training this year, here in Port St. Lucie, Florida. It was about $3,000 more expensive than in 2016, when he crashed on a friend’s couch in Jupiter, 35 miles south, to save money. A speedy 27-year-old...
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