Behind the Drive
A story of passion, dreams, demons, and Hwy 55, America’s next favorite burger joint
Amazon
Published May 2015
“Brilliant … Beautifully written, simply thrilling … Essential for anyone who wants more out of life.”
You never know what could ruin you — and what will save you.
Hwy 55 Burgers, Shakes & Fries, formerly known as Andy’s, spent 20 years nestled quietly in North Carolina until they started franchising outside of the state in 2012. They expanded at an astonishing rate, in two years selling franchising rights for nearly 1,000 stores worldwide and becoming recognized as one of the best franchises in the United States. For founder and CEO Kenney Moore, who grew up poor and destined for a lifetime of anonymous mediocrity, it was the American Dream come true.
But along the way, mistakes and personal demons Moore thought he buried in the past caught up to him, and they threatened to destroy everything.
Behind the Drive covers Moore and Hwy 55’s fight to survive and explores the good, the bad, and the ugly of what it really means to chase the American Dream. The result is a raw, honest story perfect for our anxious, cynical time, a story that says despite our past, our fears, or our failures, although the American Dream might look different than it used to, it’s still very much alive — and, as Moore discovers, can take us as far as we dare to imagine.
Praise
“Brilliant … Beautifully written, simply thrilling … One of the bravest books I’ve read in a long time … Essential for anyone who wants more out of life.”
— Pat Williams, Orlando Magic Senior VP, bestselling author
“A great read! Kenney Moore understands that the business of people is people.”
— Jim Hunter, bestselling author of The Servant
“Kenney Moore is a rebel with a heart of gold — and with a story our world needs right now.”
— Kennan Burch, founder and CEO of Brand Catalyst Partners